Amar Panesar

Amar’s regal style of photography is heavily driven by his passion for creative arts. As a former product designer, Amar’s focus is on capturing the finer details whilst offering a bespoke collection of images that aim to impress.

I developed the design of the Amar Panesar, the brand identity, apparel, visual identity along with the look and feel that best fit Amar Panesar’s vision.

Collaborating with Amar Panesar, I was able to carry out research-led process to develop the Amar Panesar brand identity.

Carrying out market analysis and taking into consideration Amar Panesar’s personal direction, the elements of his initials a & p came together while resembling various photographic equipment whilst holding basic letterform shapes.

The final colour palette had to appeal to both the newly weds and the corporate market, which achieved by keeping a monochrome tone.